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Pure Energy — meeting brief

Pure Energy (E‑World) — Meeting brief

Meeting snapshot

  • When: Tue 10 Feb 2026, 09:30–10:00 CET
  • Where: E‑World Energy & Water (Essen) — Hall 3 / Stand 3D102
  • Type: Booth meeting
  • Invite title/context: “Operations & Data Management”

Attendees

10x Labs

  • Keeva Speyer
  • Ben Burns
  • (Miguel Pozuelo Monfort may be involved as organiser)

Pure Energy

  • Liliya van Hal — COO (per invite)
  • (Others TBD)

Who we’re meeting (external)

  • Liliya van Hal — COO (per invite)
    • LinkedIn: individual profile not reliably accessible from here (often blocked). If you paste the URL, I’ll add a tighter bio.
    • Bio (inferred): senior operations leader in energy trading / renewable asset commercial optimisation; likely owns operational scaling, process + systems, and data foundations.

Company overview (what / where / size)

What they do

  • Pure Energy is a clean-tech energy services firm focused on:
    • direct marketing of renewables (incl. Redispatch 2.0 / balancing-related workflows)
    • energy trading (spot / forward; “algo-trading” referenced on site)
    • PPA / origination and green supply agreements
    • battery storage marketing & flexibility trading (standalone + co-located)
    • “hands-on advisory” for commercial optimisation.

Where they’re based

  • HQ: Düsseldorf, Germany (LinkedIn)

How big they are

  • 51–200 employees (LinkedIn)
  • Founded: 2016 (LinkedIn)

Useful links

Likely pain points (hypotheses to confirm)

Given the invite framing (Operations & Data Management) + their product surface:

  • Operational scaling across trading / origination / direct marketing / BESS: standardisation, handoffs, runbooks.
  • Data foundations: consistent “source of truth” for assets, contracts, nominations, schedules, metering, settlement.
  • Integrations with VPP/EMS providers, market platforms, metering/SCADA, CRM, finance/ERP.
  • Time-critical workflows: intraday + balancing markets → reliability, monitoring, alerting, incident response.
  • Reporting & performance analytics: PPA performance, imbalance drivers, redispatch impacts, BESS revenue stacking.
  • Governance/security/compliance: access controls, auditability, data lineage, REMIT/MiFID-touching workflows.

Proposed objectives

  1. Clarify the exact scope behind “Operations & Data Management”.
  2. Map their current systems + data flows (what runs where; what breaks; what’s manual).
  3. Identify 1–2 high-value initiatives suitable for a 4–8 week delivery cycle.
  4. Agree next steps (follow-up workshop, stakeholders, required access/inputs).

Proposed agenda (30 min)

  1. Intros + what prompted the E‑World meeting (2–3 min)
  2. Current ops workflow + top pain points (10 min)
  3. Systems/data map (what is the source of truth?) (10 min)
  4. Options + examples of similar work 10x can do (5–7 min)
  5. Next steps + owners (2 min)

Questions to ask

Operating model

  • Which parts of the lifecycle do you own end-to-end (origination → trading → scheduling → settlement)?
  • Where do issues most often show up (late/missing data, mismatched schedules, settlement disputes)?

Data + systems

  • What are your core systems today (VPP/EMS, ETRM/CTRM, scheduling tools, metering, BI, CRM, ERP)?
  • What data quality / latency SLOs do you need for intraday + balancing?
  • Where does “truth” live for asset/contract master data?

Delivery / partnership

  • If we could solve one thing in 4–6 weeks, what should it be?
  • Where are you capacity constrained (data eng, backend, DevOps, analytics, integrations)?

Actions (proposed)

  • Confirm primary success metric for “Operations & Data Management” (e.g., cycle time, error rate, automation %).
  • Book a 45–60 min follow-up with ops + engineering/data leads.
  • Request a lightweight architecture overview (systems list, key integrations, critical reports).
  • Booth: Hall 3 / 3D102
  • Floor plan (PDF): /images/e-world-2026-floor-plan.pdf
  • ICP exhibitor list (XLSX): /images/e-world-2026-icp-exhibitors.xlsx
Last updated on 8th Feb 2026