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Optimize Energy — meeting brief

Optimize Energy (E‑World) — Meeting brief

Meeting snapshot

  • When: Tue 10 Feb 2026, 14:30–15:00 CET
  • Where: E‑World (Essen) — Hall 2 / Booth 2D104
  • Type: Booth meeting

Attendees

10x Labs

  • Keeva Speyer
  • Ben Burns
  • (Others TBD)

Optimize Energy

  • Rodrigo García Ruiz — listed in itinerary as attendee (see “Who we’re meeting”)
  • (Others TBD)

Who we’re meeting (external)

  • Rodrigo García Ruiz — Operations Manager (per Optimize Energy “Our team” page)
    • LinkedIn: https://www.linkedin.com/in/rogarui/
    • Bio (inferred): energy markets / renewables commercial operations leader; likely close to day-to-day delivery, client workstreams, and analytical / modelling priorities.

Company overview (what / where / size)

What they do

  • Optimize Energy provides energy and risk management solutions for renewable power plant owners and asset managers with merchant exposure.
  • They support revenue management strategy, market insight (short/long-term), and services including route-to-market, BESS operation/optimisation, balancing markets, and PPA advisory.

Where they’re based

  • HQ: Madrid, Spain (LinkedIn)
  • Coverage mentioned: Spain, Portugal, Italy, UK (company site)

How big they are

  • 11–50 employees (LinkedIn)
  • Founded: 2021 (LinkedIn)

Useful links

Likely pain points (hypotheses to confirm)

  • Scaling analytics + modelling delivery without building a large in-house quant/data team.
  • Integrating market data, forecasts, asset telemetry, and PPA/contract data into a coherent stack.
  • Automating recurring workflows (curves, pricing, risk monitoring, reporting).
  • Extending into BESS optimisation + multi-market participation (data + optimisation + operations tooling).

Proposed objectives

  1. Understand their service/product mix: consultancy vs platform vs “managed service”.
  2. Identify integration / data / engineering areas where 10x can accelerate delivery.
  3. Agree on a follow-up working session with the right technical stakeholders.

Proposed agenda (30 min)

  1. Intros + what prompted the meeting (3 min)
  2. Optimize: current focus areas + client demands (10 min)
  3. What’s hardest operationally / technically today (10 min)
  4. Where 10x can help (examples) (5 min)
  5. Next steps (2 min)

Questions to ask

  • What do your customers ask for most often (reporting, forecasting, PPA structuring, trading ops support)?
  • Do you run or integrate with any software platform (internal tools, ETRM/CTRM, data pipelines)?
  • What’s your approach to BESS optimisation today (models, constraints, market interfaces)?
  • Where are you bottlenecked: data engineering, software engineering, cloud/DevOps, analytics?

Actions (proposed)

  • Request a 1-page overview: offerings, target customers, typical delivery pattern.
  • Book a deeper technical call to discuss data sources + architecture.
  • Booth: Hall 2 / 2D104
  • Floor plan (PDF): /images/e-world-2026-floor-plan.pdf
  • ICP exhibitor list (XLSX): /images/e-world-2026-icp-exhibitors.xlsx
Last updated on 8th Feb 2026